For the first time in 40 years, Pieamsuk Property Co., Ltd. has launched the advertisement film “Mindfulness: Happiness in the Present”, reflecting a lifestyle that seeks “A Quiet Space for the Heart to Breathe”, the starting point of true happiness. This reinforces the brand's sustainable vision, showcasing expertise and attention to detail, with a people-centric approach aimed at enhancing the quality of life for residents under the mission 'Pieamsuk Connects Happiness for Every Life'.

First Mindfulness Advertisement Film Launch in Thailand

According to Mr. Precha Kulpaisaltham, Managing Director of Pieamsuk Property Development Co., Ltd., the belief in developing the sustainability dimension of the Pieamsuk brand should start from the smallest unit: “family” and “home.” Happiness can begin the moment we spend time with ourselves, leading to this sustainable communication that clearly reflects the identity of “Pieamsuk.” Sustainability is not just about preserving the environment; it is about enhancing the quality of life and happiness for everyone. When people are happy in their lives, it creates a positive force that can sustainably impact society. This is the origin of the “Mindfulness Ad” titled “Happiness in the Present”, marking the first advertisement film presented since the company's establishment over 40 years ago and the beginning of communicating the brand's identity in enhancing quality of life under the mission 'Pieamsuk Connects Happiness for Every Life'.

432 Hz Sound Waves 'Creating Happiness' for Every Home

The “Mindfulness Ad” titled “Happiness in the Present” is presented as a 1.17-minute video, featuring a storytelling rhythm that invites viewers to “stop” and “breathe” amidst the fast-paced world we live in today. This advertisement series was created by Lateral, a new player in the advertising industry, and Pieamsuk, who collaboratively designed “A Quiet Space for the Heart to Breathe,” based on scientific principles through the frequency of 432 Hz, which research supports as helping to relax the brain, reduce stress, and restore emotional balance. When combined with nature's visuals that influence the mind, such as the green of trees, the blue of the sky and sea, and natural geometric patterns (Fractal), it gently stimulates the brain positively.

Beyond just “images” and “sound tones” in a relaxing narrative, this advertisement film also presents the brand character of “Pieamsuk,” aiming to convey its expertise in real estate with a people-centric focus in creating experiences, attention to detail, empathy towards others, and integrating technology into services for accessibility and practical benefits.

Four Pillars of Sustainability

Regarding the brand's corporate image communication, Mr. Precha stated that sustainability for Pieamsuk means the intention to enhance the quality of life for residents by operating under a sustainability vision committed to improving the quality of life for homeowners, starting with delivering happiness in families to promote a “sustainable lifestyle.” The sustainability mission emphasizes providing independent happiness spaces that connect the happiness of everyone in the family through “Pieamsuk Homes,” quality living, activities, and environmentally friendly innovations for a “better living” for residents today and in the future.

Thus, Pieamsuk places importance on creating a Wellbeing Community under four main pillars:

  • Worry-free Quality Living: Providing quality life experiences through good homes, excellent after-sales service, creative space design, and diverse activities.
  • Sustainability Living Innovation: Committed to developing technology that promotes quality living, reduces environmental impact, and enhances measurable energy efficiency.
  • Happy Workplace: Promoting work-life balance, enhancing employee potential, and fostering a happy work environment to contribute to organizational development, leading to better service for homeowners.
  • Wellbeing Community: Encouraging residents in projects to have a good quality of life and be part of spreading smiles to the surrounding community.

‘Pieamsuk Connects Happiness for Every Life’ - A Minute of Happiness Begins Easily at Home

Pieamsuk Property Development Co., Ltd. was established in 1983 and has been developing real estate projects for over 40 years, with expertise in creating quality housing and warm services, committed to fulfilling “Spaces of Happiness” for every homeowner under the slogan “THE REAL HAPPINESS IS FREEDOM.”

As home is the foundation of every story in life, Pieamsuk aims to connect happiness, share smiles, and provide independent happiness spaces for residents and the surrounding community to create a new definition of living in the present. This is the origin of the mission “Pieamsuk Connects Happiness for Every Life,” using the “Mindfulness Ad” titled “Happiness in the Present” as one of the ways to deliver happiness, as happiness begins the moment we stop and connect with ourselves. Linking tranquility to people's hearts is the starting point for connecting happiness for every life, according to Pieamsuk's mission.

The launch of the “Mindfulness Ad” not only reinforces the brand's stance but also showcases a new role for advertising—not merely a brand communication tool but a genuine transmission of “heart-healing power” to people in society.

To date, Pieamsuk Property Development Co., Ltd. has developed over 70 projects, receiving positive feedback from customers consistently. Current projects include:

  • THE MASTER: A premium housing project that offers residents a sense of privacy within an exclusive quality community.
  • S Gate Premium, S Gate Life: Single and twin houses that cater to every generation and lifestyle.
  • S Gate Town: Beautifully designed townhomes at accessible prices.
  • Pieamsuk Homes: A housing project that provides residents with a sense of privacy and warmth within a quality community.
  • Sage: A new definition of Super Luxury in the heart of the city, reflecting your elevated self.
  • LLOYD: A luxury condo in a business district, connecting all travel needs and harmonizing every aspect of life perfectly.

Watch the advertisement film at https://youtu.be/3A6LLTelbUQ and https://www.pieamsuk.co.th/. Follow the updates on “Pieamsuk Connects Happiness for Every Life” through online channels FB / IG: Pieamsuk Family, Tiktok: pieamsuk.family, and Youtube: Pieamsuk.

 

The campaign “Pieamsuk Connects Happiness for Every Life” will feature various activities to support and create connections of happiness for residents. From now on, home will not just be a place to live but the starting point of happiness, growth, and a good quality of life.